I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific's The Red Room. The topic? Using focus group research to create competitive advantage. Read the interview here, or catch The Red Room interview at its…
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very product customers want to buy. The challenge is how to get that information, and get…
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss,…
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down the right path? Show your ideas to a group of professionals – it’s affordable, effective…
There is an interesting balance between an entrepreneurial vision and the value of listening to customer feedback, feedback that happens early in an idea. The kind of feedback that falls into the unsexy* category: research. Many of our clients work…
I caught myself in the act of wishful listening. Again. The context of it escapes me, but it happens, especially when a topic I am personally very interested in is happening at the edge of my attention, something to do…