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Blog: Focus Group Research

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Stop, Look + Listen Carefully – The Red Room Interview

By Maureen Ladley June 19, 2018 Blog, Focus Group Research

I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to

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Talking with Customers? Start with the Big Picture.

By Maureen Ladley January 17, 2018 Blog, Focus Group Research
Talking With Customers

Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very

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Walking and Talking

By Maureen Ladley December 15, 2017 Blog, Focus Group Research
Couple with Homebuilder

Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity

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5 Fast Track Tips to Test a Concept — Go to the Pros

By Maureen Ladley November 18, 2017 Blog, Focus Group Research
Test a Concept

Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down

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The Value of Listening to Customers – Research and Beyond

By Maureen Ladley March 30, 2017 Blog, Focus Group Research
Talking With Customers

There is an interesting balance between an entrepreneurial vision and the value of listening to customer feedback, feedback that happens early in an idea.  The

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Involve Your Team in Listening

By Maureen Ladley February 7, 2017 Blog, Focus Group Research

I caught myself in the act of wishful listening.  Again.  The context of it escapes me, but it happens, especially when a topic I am

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