Stop, Look + Listen Carefully – The Red Room Interview
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to
Blog: Focus Group Research
Talking with Customers? Start with the Big Picture.
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very
Walking and Talking
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity
5 Fast Track Tips to Test a Concept — Go to the Pros
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down
The Value of Listening to Customers – Research and Beyond
There is an interesting balance between an entrepreneurial vision and the value of listening to customer feedback, feedback that happens early in an idea. The
Involve Your Team in Listening
I caught myself in the act of wishful listening. Again. The context of it escapes me, but it happens, especially when a topic I am