How to stand out in the marketplace, the art of the differentiation strategy and being different from others in a meaningful way, has been this month’s topic among clients and friends. Many of our clients are in building, construction or…
What is the difference between maximizing profit potential following a consumer-insight project, and making no difference whatsoever? The secret is breaking down the findings into specific actions that each person involved can both understand and accomplish. Answering the question about…
Changing Populations – Age Homebuilders who have traditionally served the 35- to 44-year-old homebuyer age group may be feeling a little lonelier these days than other homebuilders - and there’s a reason for it (the economy notwithstanding). The nation’s changing…