In-Depth Interviews Archives - Ladley and Associates

What Emotional Intelligence Tells Us About Our Clients and Ourselves in Challenging Markets

February 21, 2023
Maureen Ladley
Blog, In-Depth Interviews

Buying and selling a house are highly emotional experiences. The stakes are high financially and in terms of one’s quality of life. What gets activated in people is a fear of the unknown.

January 20, 2023
Maureen Ladley
Blog, In-Depth Interviews

Research interviews, also known as in-depth interviews or IDIs, are one of the best ways to learn about your customers. The one-on-one interaction is suited to sensitive topics, such as discussing personal information and motivations, changes in household plans, finances,