San Jose, CA – February 4, 2021, Maureen Ladley received the Inspiration Award for the…
Berkeley, CA – October 20, 2014, Maureen Ladley of Ladley and Associates announces a new year of teaching at Boston Architectural College’s Sustainable Design Institute. Ladley is returning for a second year of teaching. “I am honored to be invited to return by BAC, to teach Marketing Sustainability, and I’m excited to be involved with the international draw of this on-line curriculum.”
Using construction, architecture, engineering or home-building firms as case studies, the course on Marketing Sustainability offers a clear, succinct introduction to green building marketing concepts for professional service firms, including architecture, design, engineering and construction. Maureen lends her industry expertise by sharing a variety of techniques individuals and firms can implement to differentiate themselves in a competitive market, including networking strategies, partnering, position and promotion, and the importance of documenting sustainability performance to support the marketing of green leadership.
For more information on Boston Architectural College’s Sustainable Design Institute, visit their website at www.the-bac.edu/education-programs/the-sustainable-design-institute.
If you are in the building, architecture, design, engineering or construction fields and are interested in understanding how to market sustainability in your practice, please contact Ladley & Associates, email@example.com or by visiting www.ladleyandassociates.com.