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Tailored Data, Unique to Your Challenge

Every project is unique and we have solutions for each of them

Surveys

Online surveys to client-controlled or custom recruited target audiences.

Focus groups

In-person, online, or text chat, focus groups come in a variety of forms.

Interviews

In-person, by telephone or video conference, interviews are in-depth.

Mixed Mode

Mixing discussion and survey research generates powerful insights.

Success takes a lot more than reviewing competition

Life experiences and generational trends reshape the market, requiring innovations in product, pricing, branding and marketing. Those who use the voice of the consumer to guide their strategy sell today’s -not yesterday’s- solutions.

Ladley & Associates finds the right read by going directly to the consumer. Our team has expertise in a wide range of quantitative and qualitative research protocols. Each project is customized to the client’s specific need.

Team sitting around desk

Research Approaches

Surveys

  • Online surveys
  • Open-ended question analysis
  • Data analysis
  • Conjoint analysis
  • MaxDiff
  • Net Promoter Score ®

Focus groups

  • In-person focus groups
  • Online bulletin groups
  • Online video groups
  • Ongoing research community groups
  • Mobile ethnography
  • Livability studies/site-based focus groups

Interviews

  • Telephone interviews
  • Online video interviews

Mixed Mode

  • Combining research approaches

Market Research Applications

Brand Experience

  • Brand planning
  • Message testing

Home Design/Placemaking

  • Community and amenity design research
  • Product development research
  • Features testing
  • Market segmentation
  • Pricing research
  • Livability studies/site-based research
  • Under-performing product research

Sales and Service Support

  • Sales win/loss research
  • Service needs identification
  • Customer satisfaction research

Customer Experience

  • Interest list research
  • Customer journey map research
Whitney Grover
"Her expert facilitation in the focus group moderation led to incredibly productive discussions…and we came out with the information we needed to aid in our big decision."
Whitney Grover
Deputy Director, Golden Gate Audubon Society
Natalie Brecher
"Maureen Ladley has stellar abilities. She can conduct and interpret research; provide insights to increase customers; and fulfill the requirements of financial responsibility and reporting. She excels the most at maintaining a delicate – and rare – balance of creative talents and business pragmatism."
Natalie Brecher
Principal, Brecher & Associates
Michael Trailor
"Maureen has a unique ability to interpret data and apply it to the marketplace to better target customers’ needs, wants and desires that results in high sales and profit margins."
Michael Trailor
Director, Arizona Department of Housing
Denise D. Resnik
"Ladley & Associates added a valued dimension to our understanding of market demand and issues. Maureen directed market research for an innovative and complex property involving adults with autism and related disorders."
Denise D. Resnick
First Place Founder
Jenn Guitart
"Maureen and her team helped us figure out how best to market our fundraising bike ride. Her in-depth survey revealed what appealed to people about the ride. We were able to double our ridership, thanks to Maureen’s research and advice."
Jenn Guitart
Development Director, California Bicycle Coalition
Don Barrineau
"Throughout my career, the most successful projects are the ones where I took the time to do extensive consumer and market research before developing the land and housing. Your research adeptly pointed out the sweet spot."
Don Barrineau
Division President, Mattamy Homes
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