Success takes a lot more than reviewing competition

Life experiences and generational trends reshape the market, requiring innovations in product, pricing, branding and marketing. Those who use the voice of the consumer to guide their strategy sell today’s -not yesterday’s- solutions.

Ladley & Associates finds the right read by going directly to the consumer. Our team has expertise in a wide range of quantitative and qualitative research protocols. Each project is customized to the client’s specific need.

Research Approaches

Surveys

  • Online surveys
  • Open-ended question analysis
  • Data analysis
  • Conjoint analysis
  • MaxDiff
  • Net Promoter Score ®

Focus Groups

  • In-person focus groups
  • Online bulletin groups
  • Online video groups
  • Ongoing research community groups
  • Mobile ethnography
  • Livability studies/site-based focus groups

Interviews

  • Telephone interviews
  • Online video interviews

Mixed Mode

  • Combining research approaches

Market Research Applications

Brand Experience

  • Brand planning
  • Message testing

Home Design/Placemaking

  • Community and amenity design research
  • Product development research
  • Features testing
  • Market segmentation
  • Pricing research
  • Livability studies/site-based research
  • Under-performing product research

Sales and Service Support

  • Sales win/loss research
  • Service needs identification
  • Customer satisfaction research

Customer Experience

  • Interest list research
  • Customer journey map research

Have a project? Start working with us today!