Throughout my career, the most successful projects from a sales velocity standpoint and the ones I’m most proud of, are the ones where I took the time to do extensive consumer and market research before developing the land and housing. Your research adeptly pointed out the sweet spot.
Ladley & Associates added a valued dimension to our understanding of market demand and issues. Maureen directed market research for an innovative and complex property involving adults with autism and related disorders.
Maureen has a unique ability to interpret data and apply it to the marketplace to better target consumers’ needs, wants and desires that results in higher sales and profit margins.
Maureen and her team helped us figure out how best to market our fundraising bike ride. Her in-dept survey revealed what appealed to people about the ride. I thought our marketing was already pretty good, but Maureen and her team helped us focus our messaging on our target audience's needs and desires, and not just our organization’s mission. We were able to double our ridership, thanks to Maureen's research and advice.
Maureen Ladley has stellar abilities. She can conduct and interpret research; provide insights to increase customers; and fulfill the requirements of financial responsibility and reporting. She excels the most at maintaining a delicate – and rare – balance of creative talents and business pragmatism.
Ladley & Associates was an integral part of our marketing team for the Alameda County, Department of Public Health, Nutrition Services campaign. Prior to our team starting on the project, the county had done a lot of research with the target audience around the subject matter of the campaign and Maureen helped us analyze that research to create targeted campaign concepts. She then conducted two focus groups, one youth and one adult to test the campaign concepts and did an excellent job in facilitating those and eliciting the information we needed to hone the advertising content. Maureen's professionalism, warmth, knowledge, and creativity were key to the success of the final campaign.