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  • Ladley & Associates
  • Tag: Consumers

Research versus Pre-Sales Marketing – What You Need to Know

By Maureen Ladley February 19, 2018 Blog, General Research
Listening

Unique community concepts in residential real estate do not come along often for most builders/developers.  The need for pre-design research and pre-sales marketing increases when

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Why Research + Strategy = Real Estate Marketing Wins

By Maureen Ladley September 23, 2017 Blog, General Research
Homeowners Dream

Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with

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Involve Your Team in Listening

By Maureen Ladley February 7, 2017 Blog, Focus Group Research

I caught myself in the act of wishful listening.  Again.  The context of it escapes me, but it happens, especially when a topic I am

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Want to Ring the Profit Bell? Break it Down.

By Maureen Ladley January 15, 2017 Blog, General Research

What is the difference between maximizing profit potential following a consumer-insight project, and making no difference whatsoever? The secret is breaking down the findings into

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