Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board. Knowing the differences between the role of research…
Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with the resale market. Adapting research to your marketing strategies and tactics as part of your…
I caught myself in the act of wishful listening. Again. The context of it escapes me, but it happens, especially when a topic I am personally very interested in is happening at the edge of my attention, something to do…
What is the difference between maximizing profit potential following a consumer-insight project, and making no difference whatsoever? The secret is breaking down the findings into specific actions that each person involved can both understand and accomplish. Answering the question about…