Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity
Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the
Most for-profit companies go into business believing they will be successful. Companies are launched with the belief their product or service is in demand; that
Marketing strategy’s secret weapon is not all that secret. When you need customers, the feeling that it’s better to be “doing” and figure out what
How to stand out in the marketplace, the art of the differentiation strategy and being different from others in a meaningful way, has been this