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Blog: Archives

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  • Ladley & Associates
  • Tag: Marketing

Research versus Pre-Sales Marketing – What You Need to Know

By Maureen Ladley February 19, 2018 Blog, General Research
Listening

Unique community concepts in residential real estate do not come along often for most builders/developers.  The need for pre-design research and pre-sales marketing increases when

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Walking and Talking

By Maureen Ladley December 15, 2017 Blog, Focus Group Research
Couple with Homebuilder

Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity

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Marketing Strategies: Market Research is the Needed First Step

By Maureen Ladley August 19, 2017 Blog, General Research
Marketing Strategies

Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the

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Why Market Research Must Be the First Step in Your Marketing Plan

By Maureen Ladley July 8, 2017 Blog, General Research
Research Your Opportunities

Most for-profit companies go into business believing they will be successful. Companies are launched with the belief their product or service is in demand; that

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Marketing Strategy’s Secret Weapon: Customer Clarity

By Maureen Ladley May 19, 2017 Blog, General Research

Marketing strategy’s secret weapon is not all that secret.  When you need customers, the feeling that it’s better to be “doing” and figure out what

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Differentiation Strategy: The Art of Being Meaningfully Different

By Maureen Ladley April 25, 2017 Blog, General Research

How to stand out in the marketplace, the art of the differentiation strategy and being different from others in a meaningful way, has been this

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